Introduction In modern fast-paced business world, maintaining an edge of the competition is essential. Market research has traditionally been a key approach for achieving a market edge, but the advent of AI technology has transformed this process. Tools driven by AI are transforming how businesses collect, analyze, and act upon data about their co

Introduction Social media marketing has evolved significantly in recent years, shaped by changes in technology, user behavior, and business needs. One of the most significant shifts in the marketing landscape is the rise of artificial intelligence (AI). AI’s potential to reshape social media marketing is capturing the attention of businesses and